Business-wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses.
Learn how to make innovation happen.
Most innovation books target start-ups or large corporates. The unique challenges of mid-sized businesses (MSBs) and strategic business units (SBUs)—the growth engine in most economies—are ignored.
This authoritative, no‑nonsense book will guide your business in its innovation journey from Point ‘A’ where it currently is, to Point ‘B’, the performance you want. It cuts through the clutter of innovation tools, to focus on the essential capabilities ‘C’ that drive growth.
“Illustrates that behind great innovations are diverse people who collaborate brilliantly and that behind great businesses are innovative cultures.”
“Illustrates that behind great innovations are diverse people who collaborate brilliantly and that behind great businesses are innovative cultures.”
Tara Foley, CEO, AXA Retail, UK
Authors
Authors
Innovative Growth is inspired by the managers and innovators who keep the wheels of progress turning. It stems from decades of research and hands-on application of innovation management tools with established companies. Keith brings a strong process and technological perspective and Ian brings a strong strategic and people perspective. Together they have helped many MSBs and SBUs innovatively grow.