Innovative Growth Book Cover

Business-wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses.

Learn how to make innovation happen.

Most innovation books target start-ups or large corporates. The unique challenges of mid-sized businesses (MSBs) and strategic business units (SBUs)—the growth engine in most economies—are ignored.

This authoritative, no‑nonsense book will guide your business in its innovation journey from Point ‘A’ where it currently is, to Point ‘B’, the performance you want. It cuts through the clutter of innovation tools, to focus on the essential capabilities ‘C’ that drive growth.

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“The management of innovation is essential to sustainable growth. The journey to higher innovation is demanding. This insightful book provides a valuable map to complete it successfully. Leaders and teams will be better equipped after reading it.”

Paschal Donohoe, Minister for Finance, Ireland, and President of the Eurogroup

“Truly understanding people’s needs and then meeting those needs better than everyone else, determines success. This continuous cycle of exploring, testing and adapting requires a coherent set of innovation disciplines which are found in this book.”

Kelly Solomon, Global Chief Marketing Officer, KIND Snacks, USA

“If you are a mid-sized business looking to match your technology to market needs, this book tells you how. Innovative Growth might not be easy but in this book you’ll find practical ways to make it possible.”

Dr Matthias Seiler, CEO, BFI, Germany

“The management of innovation is essential to sustainable growth. The journey to higher innovation is demanding. This insightful book provides a valuable map to complete it successfully. Leaders and teams will be better equipped after reading it.”

Paschal Donohoe, Minister for Finance, Ireland, and President of the Eurogroup

“Truly understanding people’s needs and then meeting those needs better than everyone else, determines success. This continuous cycle of exploring, testing and adapting requires a coherent set of innovation disciplines which are found in this book.”

Kelly Solomon, Global Chief Marketing Officer, KIND Snacks, USA

“Multinationals scale for many reasons; but the innovation of subsidiary teams should not be underestimated – whether that be in product, processes or practices. Innovative Growth recognizes this and offers a turbo charge to local SBU leadership teams.”

Gareth Lambe, VP International Business Meta.

“Developing disruptive, digital business models requires managing many moving parts. The lessons here are imperative for senior teams seeking to rapidly scale and sustain performance.”

Dr Shahram Famorzadeh, Senior VP Engineering, DrChrono, USA.

“Distils key essentials for entrepreneurial growth, so that senior teams can tackle the knotty problem of protecting today’s business while building innovation for tomorrow.”

Professor Andrew Burke, Dean of Trinity Business School.

“Illustrates that behind great innovations are diverse people who collaborate brilliantly and that behind great businesses are innovative cultures.”

“Illustrates that behind great innovations are diverse people who collaborate brilliantly and that behind great businesses are innovative cultures.”

Tara Foley, CEO, AXA Retail, UK

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Authors

Authors

Innovative Growth is inspired by the managers and innovators who keep the wheels of progress turning. It stems from decades of research and hands-on application of innovation management tools with established companies. Keith brings a strong process and technological perspective and Ian brings a strong strategic and people perspective. Together they have helped many MSBs and SBUs innovatively grow.

Keith Goffin
Keith Goffin (BSc, MSc, PhD)
Ian Kierans
Ian Kierans (BA, MA, MBA, PhD)